Google+ Pages Managed via 3rd Party Apps

Google has made it easier to manage pages on Google+.

Google+ Pages can now post, share and interact with content on third-party social media applications, such as HootSuite, Involver and Buddy Media.

For marketers using multi-platform social media marketing campaigns, the move will allow them to manage multiple accounts from any of the various social networks included in their websites. Among the other third-party apps included in the initial roll out are Context Optional, Hearsay Social and Virtue.

While the feature is not available for users of personal accounts, the move represents another major step for Google+, which only recently opened the network for use by businesses and other organizations.

Still, Google+ Pages have critics in the early stages of their roll out. The primary issue has been that the service is still open to multiple administrators of the same account. Since many businesses that use social media marketing pages have several employees or a third-party agency updating their accounts, the integration of multiple admins is critical to the success of Google+ as a marketing tool.

Not included in the initial rollout was TweetDeck, a third-party application purchased by Twitter earlier this year.

The level of integration appears to vary although all the apps provide analytics.

While the integrations with Google+ vary, the functionality seems extensive at first glance. Hootsuite, which also announced it was a launch partner, specifically mentions that it supports sharing to different Circles, searching public Google+ posts, viewing recent user activity and managing Circle membership. The launch partners are also offering analytics for tracking the performance of an individual Google+ Page.

The question still remains can Google+ be a true player without 3rd party app management being available for Google+ profiles.

Related articles

• Manage your Google+ Business Pages and Circles Via HootSuite (famousbloggers.net)
• Google+ Brand Pages: Multi-Admin Capability ‘Coming Soon’ (mashable.com)
• The 6 Social Media Management Companies Selected to Work W/ Google+ (thenextweb.com)

 

It’s Mobile Fest week …

over at HootSuite.

It’s a big week here at HootSuite with a gaggle of new mobiles releases coming down that will have Hoot fans rather giddy. You already heard that all HootSuite mobile apps are free and now the nest is filling up with a bevy of FIVE flavors of mobile apps. Some are completely new to the group, while others are familiar favorites with an update for your social media enjoyment. We think you’ll find each a welcome addition to the family.

With all these new owls hatching, it just *feels* like a festival – so get out your party hats to celebrate new mobile apps. We’ve also added a contest to help you get your fingers on new owls stickers featuring these new flying feathered friends.

For mobile fest, we’ll launch a new mobile platform flying out each day this week – is a fest after all! Get a sneak peek at what’s coming and visit daily for the owl du jour.

New owl tools for the Ipad, Blackberry and Android just to name a few.

From an Android perspective hopefully the new owl will be better than Hootsuite Lite.

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Related articles

• HootSuite for Android Updated with Facebook Functions (intomobile.com)
• HootSuite now available for BlackBerry (techvibes.com)
• 8+ tools for upgrading your Twitter experience (e1evation.com)