Facebook use grows 700%


Social networking usage continues to grow by leaps and bounds. At least when it comes to Facebook.

In April, Facebook users spent 13.9 billion minutes on the site, a dramatic hike from the year-earlier total of 1.7 billion minutes, according to a report from The Nielsen Co. The 700% increase let Facebook easily maintain its place atop the social networking business.

MySpace, according to Nielsen, came in a distant second place as users spent nearly 5 billion minutes on the site during April. The company fell far behind Facebook as its usage fell by 31% from April 2008, according to the Nielsen report.

We have seen some major growth in Facebook during the past year, and a subsequent decline in MySpace,” said Jon Gibs, vice president of Nielsen’s online media and agency insights. “Twitter has come on the scene in an explosive way, perhaps changing the outlook for the entire space. The one thing that is clear about social networking is that regardless of how fast a site is growing or how big it is, it can quickly fall out of favor with consumers. Remember Friendster? Remember when MySpace was an unbeatable force? Neither Facebook nor Twitter are immune.”

Speaking of Twitter its use grew by almost 4000%!

Though its only the fifth most popular social networking site, use of Twitter increased by 3,712% to nearly 300 million minutes.

Unlike Facebook, Twitter may be sufferng from a loyalty problem.

But while Twitter users are spending an increasing amount of time on the site, another Nielsen study out at the end of April showed that the microblogging site lacks loyalty among its base. That report concluded that some 60% of people using Twitter during one month, don’t return to the site in subsequent months.

“Let there be no doubt: Twitter has grown exponentially in the past few months with no small thanks to celebrity exposure,” wrote David Martin, vice president of Primary Research at Nielsen Online, in a blog post. “People are signing up in droves, and Twitter’s unique audience is up over 100% in March. But despite the hockey-stick growth chart, Twitter faces an uphill battle in making sure these flocks of new users are enticed to return to the nest.”

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About brvanlanen

Just a thirty-something guy currently hanging it up in the greater Green Bay area. My post-high school educational background is mainly in the Information Technology field. Specifically I have an A.A.S. in Computer Network Systems and a B.S. in Information Systems Security, both from ITT Technical Institute, in addition to A and MCDST certifications. In my free time I enjoy spending time with my family, cooking and sports. My Christian faith is also important to me as a Missouri-Synod Lutheran and all my children attend a Lutheran grade school. When it comes to political leanings I am a conservative first and foremost which you will discover rather quickly. As for sports I am a huge fan of the Green Bay Packers.

Posted on June 3, 2009, in Facebook, Social Networking, Technology, Twitter. Bookmark the permalink. Comments Off on Facebook use grows 700%.

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