Best way to spread the message online?


Via Fast Company:

What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email?

According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking, but other platforms still have a strong presence for word-of-mouth advertising. SocialTwist analyzed more than a million referral messages sent using the company’s Tell-a-Friend tool, a widget that lets users share sites through social media.

In the last year, social networking sites saw a 10% increase in usage, and a 16% bump in click-throughs. Overall though, email still accounts for 55% of referrals.

Among social networking sites, Facebook is by far the most preferred service for sharing, making up more than 78% of usage.

Yet Twitter has become the most effective tool for click-throughs. Twitter yielded a whopping average of 19.04 clicks, whereas Facebook only produced 2.87 clicks.

This is great news for Twitter, which has hinged its business on Promoted Tweets and Trends, tweet-size ads that companies purchase for $100,000 a day. With such a high click-through rate, it’s no wonder new Twitter CEO Dick Costolo boasted yesterday that the company has “cracked the code on a new form of advertising, and we feel like we’ve got a hit on our hands.”

As Todd points out people today refer via email, share via Facebook and click via Twitter.  Fair assessment or no?

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About brvanlanen

Just a thirty-something guy currently hanging it up in the greater Green Bay area. My post-high school educational background is mainly in the Information Technology field. Specifically I have an A.A.S. in Computer Network Systems and a B.S. in Information Systems Security, both from ITT Technical Institute, in addition to A and MCDST certifications. In my free time I enjoy spending time with my family, cooking and sports. My Christian faith is also important to me as a Missouri-Synod Lutheran and all my children attend a Lutheran grade school. When it comes to political leanings I am a conservative first and foremost which you will discover rather quickly. As for sports I am a huge fan of the Green Bay Packers.

Posted on October 21, 2010, in email, Facebook, Social Media, Social Networking, Twitter and tagged , , , , , , . Bookmark the permalink. Comments Off on Best way to spread the message online?.

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