Top 10 Social Web Products 2011
Posted by brvanlanen
Almost every Web product these days has some kind of social element. But to make this list, the product has to have social networking or community building as a core part of its offering. So without further ado, here are our top 10 Social Web products of 2011:
Up till 2011, Google wasn’t known for its social networking prowess. Unless you count Orkut, a social network product that became a phenomenon…in Brazil only. At the end of June 2011 that all changed, with the worldwide launch of (in our opinion) the best social network product of the year: Google+.
Initially Google+ launched to a chorus of media outlets shouting “Facebook killer.” However, it soon became apparent that Google+ was going to be most useful to Google as the social component of its entire online product suite: including Google search, Google Reader and YouTube. Although it’s a more than useful standalone social network, too.
Facebook not only continued its impressive growth over 2011, but released a number of innovative new features. Some of those announcements were spurred on by the arrival of Google+. But the important thing is that not only did Facebook respond quickly, they changed things up with a radical new design and an entirely new form of sharing media.
Twitter was overshadowed a bit this year by Facebook and Google+, but it remains a force to be reckoned with as a mainstream social network. In September, it announced it had 100 million active users. It also got closely integrated into Apple’s iOS 5, which among other things enabled users to tweet directly from Apple apps like Camera, Maps, Photos and Safari.
Perhaps the feature that most epitomized Twitter’s continued growth as a mainstream tool was its usage with TV.
Tumblr is another social media product to have experienced huge growth over 2011. During the past year, Tumblr has grown from just over 100 million visits per month to over 350 million now (according to Quantcast). Tumblr gets over 12.5 billion page views per month, over 8 times more than WordPress.com. Although we should note that WordPress.com still gets more visits and it too has grown a lot over 2011.
Just as important as the user growth, is how Tumblr has brought the curation of content to the mainstream. Plus it’s having a big impact on journalism, with old and new media brands alike using Tumblr to provide curation to their readers.
The Web of course is not just about reaching a mainstream audience – as Facebook, Twitter and others in our list have done. There are tens of thousands of social networks that appeal to a niche audience. Reddit is one example, although it has also shown strong growth by diversifying from its core tech-focused audience.
Go to the source to see which social web products were deemed to be in the top 10. Do you agree with the rankings? Considering Google has resorted to TV advertising for Google+ …
- Big Question (Answered): “Did We Get The Top 10 Consumer Web Products of 2011 Right?” (readwriteweb.com)
- Thoughts on tumblr (blogborygmi.blogspot.com)
- Are You Taking Advantage of Search and Social Synergy? (greatfinds.icrossing.com)
- Click to share on Google+ (Opens in new window)
- Share on Facebook (Opens in new window)
- Click to share on Twitter (Opens in new window)
- Click to share on Delicious (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to print (Opens in new window)
About brvanlanenJust a thirty-something guy currently hanging it up in the greater Green Bay area. My post-high school educational background is mainly in the Information Technology field. Specifically I have an A.A.S. in Computer Network Systems and a B.S. in Information Systems Security, both from ITT Technical Institute, in addition to A and MCDST certifications. In my free time I enjoy spending time with my family, cooking and sports. My Christian faith is also important to me as a Missouri-Synod Lutheran and all my children attend a Lutheran grade school. When it comes to political leanings I am a conservative first and foremost which you will discover rather quickly. As for sports I am a huge fan of the Green Bay Packers.
Posted on November 30, 2011, in Blogging, Facebook, Google +, Social Media, Social Networking, Twitter, Web and tagged Facebook, Google, ReadWriteWeb, Social network, Tumblr, Twitter. Bookmark the permalink. Comments Off on Top 10 Social Web Products 2011.
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