Facebook Timeline Rollout Underway
Posted by brvanlanen
Facebook changes announced back in September are underway. The Timeline rollout started last week.
Facebook has announced that it will begin rollout of Timeline, starting with New Zealand. If successful there it will release the profile redesign elsewhere. The country was likely picked because it speaks English, which eases feedback processing, and isn’t as interconnected with the rest of the user base as some other countries. It’s been 2.5 months since Facebook unveiled the Timeline profile redesign at f8 and said the rollout would begin shortly.
So what does the Timeline profile do?
The Timeline profile design allows users and their friends much easier access to their historical content, such as status updates or wall posts they made years ago. This means Facebook’s servers will have to be able to quickly serve up content that was rarely accessed in the past. To make sure the entire user base isn’t impacted by performance issues, it has chosen to roll out the redesign in a relatively small and isolated area first. If Facebook’s infrastructure can support the New Zealand rollout without slowing down the site or causing privacy hysteria, it will then continue the rollout.
And there are privacy issues that Facebook has to deal with.
Most importantly, though, will be how Facebook handles messaging around privacy with Timeline. Combing through years of content can be quite a chore. If Facebook doesn’t explain how crucial this is, users may inadvertently make it easier for parents and bosses to find racy photos and objectionable jokes. Horror stories about lost jobs or offended families could scare users away from using the Open Graph apps that publish to Timeline which Facebook is betting will help it follow Zuckerberg’s Law of doubling the volume of content we share each year.
So is this a good move by Facebook or will users reject it and move to another product such as Google Plus?
- We’re Mapping the Rollout of Facebook Timeline (And We Need Your Help!) (mashable.com)
- Facebook Timeline Is Here: Are You In? (brandtstandard.com)
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About brvanlanenJust a thirty-something guy currently hanging it up in the greater Green Bay area. My post-high school educational background is mainly in the Information Technology field. Specifically I have an A.A.S. in Computer Network Systems and a B.S. in Information Systems Security, both from ITT Technical Institute, in addition to A and MCDST certifications. In my free time I enjoy spending time with my family, cooking and sports. My Christian faith is also important to me as a Missouri-Synod Lutheran and all my children attend a Lutheran grade school. When it comes to political leanings I am a conservative first and foremost which you will discover rather quickly. As for sports I am a huge fan of the Green Bay Packers.
Posted on December 13, 2011, in Facebook, Social Media, Social Networking, Technology News and tagged Design, Facebook, Mark Zuckerberg, New Zealand, Open Graph protocol, Privacy, Timeline, User profile. Bookmark the permalink. Comments Off on Facebook Timeline Rollout Underway.
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