The “Why” For Having a Google+ Business Page


Not long ago, Google+ allowed for the creation of “pages”.  So now you’re on the fence as to whether you want another business page to update.  Here’s some reasoning why you want your business/organization on Google+.

The idea behind the Google business page is that it acts a lot like business pages already found on Facebook. It’s a place for you to explain what your business is all about. You can talk about what you do and how you do it. If you have a brick and mortar business, you can talk about your local area, and how your local business enriches that area. If your business is online, you can share and connect with your clients on your Google+ business page just as you would with a fan page on Facebook. I like to think of your Google business page (and Facebook page, et cetera) as a little mini-website. Condense the most important stuff from your regular website, and that’s exactly what you should be sharing on your Google business page.

When you connect to Google for businesses and create your first page, you gain access to the entire network of people currently using Google+. When you consider how many users Google+ has after only a few months, and how it’s continued to grow since then, that’s a huge number of potential new customers! In all likelihood, many of them haven’t heard of your business before, and at least a few of them will be using Google for businesses to find a company that does exactly what you do! When you create your Google business page, you’ll be able to connect with these people, start a conversation with and the a potential relationship is fostered.

But having access to the entire network of Google+ users isn’t the biggest benefit, at least for small businesses.

The largest benefit to having a Google+ branded business presence is the direct connection to Google’s search results. Try this…type a + sign before a big brand name in the Google search box and guess what? If the business has a branded Google+ page, the branded page will show up immediately.  The more that Google shows your page through other Google searches, the higher your visibility. For many small businesses and their search engine optimization marketing strategies, this could be a HUGE game changer.

Go to the source to see why you should maintain that Facebook page as well.

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About brvanlanen

Just a thirty-something guy currently hanging it up in the greater Green Bay area. My post-high school educational background is mainly in the Information Technology field. Specifically I have an A.A.S. in Computer Network Systems and a B.S. in Information Systems Security, both from ITT Technical Institute, in addition to A and MCDST certifications. In my free time I enjoy spending time with my family, cooking and sports. My Christian faith is also important to me as a Missouri-Synod Lutheran and all my children attend a Lutheran grade school. When it comes to political leanings I am a conservative first and foremost which you will discover rather quickly. As for sports I am a huge fan of the Green Bay Packers.

Posted on December 19, 2011, in Business, Google +, Social Media, Social Networking and tagged , , , , , , . Bookmark the permalink. Comments Off on The “Why” For Having a Google+ Business Page.

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