“Top sites are covertly cramming cookies down users’ throats”


If you don’t like cookies …

“The number of websites that allow visitors to be tracked by third parties may be surprising to some, but as consumers begin to understand that their online behavior can be recorded, enterprises will have to work even harder to ensure that consumers’ privacy expectations are met,” said Ray Everett, Keynote’s director of privacy services.

According to Keynote, much of the data that companies collect via cookies is used for behavioral advertising. Third-party trackers place cookies to track a user’s clicks and path through the Web and to know what a visitor buys at any given site.

The problem here is, users don’t have a clear way of knowing which third parties are planting cookies, how they’re using the data they collect (beyond, say, providing more expensive travel offers to Mac users), or how well those third parties are protecting potentially sensitive data. Given that users are becoming increasingly concerned about their online privacy, site operators may feel greater pressure from customers, advocacy groups, and the feds to do a better job.

Consider this:

Looking at the 2,500 most popular websites, the researchers discovered that 87 percent had cookies and found a total of 442,055 cookies in all.

In other words there’s lots of baking and distributing of cookies going on.

Read more:  Top sites are covertly cramming cookies down users’ throats | Internet privacy – InfoWorld.

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About brvanlanen

Just a thirty-something guy currently hanging it up in the greater Green Bay area. My post-high school educational background is mainly in the Information Technology field. Specifically I have an A.A.S. in Computer Network Systems and a B.S. in Information Systems Security, both from ITT Technical Institute, in addition to A and MCDST certifications. In my free time I enjoy spending time with my family, cooking and sports. My Christian faith is also important to me as a Missouri-Synod Lutheran and all my children attend a Lutheran grade school. When it comes to political leanings I am a conservative first and foremost which you will discover rather quickly. As for sports I am a huge fan of the Green Bay Packers.

Posted on July 2, 2012, in Google, Internet, Security, Technology News, Web and tagged , , , , , , . Bookmark the permalink. Comments Off on “Top sites are covertly cramming cookies down users’ throats”.

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