In the world of search engine optimization …
Well, that “level playing ground” is here with the April 24th release of the Penguin algorithm update, which has affected an estimated 3% of all search queries. If you saw your blog traffic dip unexpectedly on this date, it’s possible you’ve been “pecked” by the Google Penguin—an indication that your blog is considered to be over-optimized in the eyes of the search giant.
Of course, knowing that you’ve been affected and taking remedial actions to recover from a Penguin penalty are two different things. Because of Google’s natural reticence when it comes to revealing the exact parameters that cause a site to be flagged for over-optimization, it’s impossible to know exactly which factors led to your site’s penalty.
The key to determining how to move forward following a Penguin attack lies in identifying potential over-optimization flags that can be quantified and measured by the search engines. Remember, the Googlebot can’t manually assess the quality of every website online. Instead, it must rely on measurable signals that can be used to infer objective value.
- How the Winners Do Mobile SEO [Guest Post] (distilled.net)
- Present on Some Common Search Engine Optimization Myths……… (kellymcloughlin.com)
- Important On-Page SEO Factors For Better Search Ranking (ppc.org)
- Recovering from Google Penguin (lettersfromdan.com)